Privacy Policy

Effective Date: May 31, 2026

Last Updated: May 31, 2026

Introduction

Your privacy matters to us. This policy explains, in plain language, what information we collect when you visit our website or reach out to us, how we use it, and the choices you have. We have written it to be read and understood, not to bury anything in legal language. If you ever have a question about how your information is handled, we are easy to reach and happy to help.

The Short Version

If you only read one section, read this one. The rest of the policy explains each point in more detail.

What we collect: Your name, email, phone number, and sometimes mailing address when you fill out a form, plus basic site usage data through analytics.
Why we collect it: To respond to you and, only if you have agreed, send you updates.
Do we sell it: Never. We do not sell, rent, or trade your information to anyone, for any reason.
Your choices: You can ask to see, correct, or delete your information at any time, and opt out of marketing whenever you like.
How to reach us: Email us at Dustin@reachptatl.com. We respond promptly and are glad to help.

Who We Are

REACH Physical Therapy is a private, concierge physical therapy practice based in Atlanta, Georgia. We are responsible for the personal information collected through our website. You can reach us at Dustin@reachptatl.com or by visiting reachptatl.com.

What Information We Collect

We collect information in two ways: what you give us directly, and what is gathered automatically when you use our site.

Information you provide directly

When you fill out a contact form, request an appointment, or subscribe to our email list, you may share:

Your name
Your email address
Your phone number
Your mailing address, if a form asks for it
Anything else you choose to include in a message to us

We only collect what you choose to give us. You are never required to share more than you are comfortable sharing.

Information collected automatically

When you visit our website, some technical information is gathered automatically through cookies and analytics tools. This helps us understand how the site is being used so we can improve it. This may include:

Your IP address
Your browser type and device information
The pages you visit and how long you spend on them
Your approximate location, at the city or region level
The website or source that referred you to us

How We Use Your Information

We use the information we collect only for the purposes below. We do not use your information for anything you would not reasonably expect, and we never use it to build advertising profiles about you.

To respond to inquiries you send through our contact form
To follow up with you about an appointment request or question, but only in ways you would expect
To send updates or communications, but only if you have opted in
To understand how our site is used so we can improve it
To keep our site secure and running properly

If your specific situation involves another use of your information, we will describe it clearly at the point where we collect it.

HIPAA and Your Protected Health Information

REACH Physical Therapy is a covered entity under the Health Insurance Portability and Accountability Act (HIPAA). Any protected health information we collect, create, or maintain as part of your care, including your health history, treatment records, and information you provide through intake or membership, is handled in accordance with HIPAA and applicable state law.

This website Privacy Policy governs information collected through reachptatl.com only. It does not cover the protected health information we maintain as part of treating you. The way we use and safeguard that information, and the rights you have over it, are described in our Notice of Privacy Practices, which you receive when you begin care with us and can request from us at any time.

If you have questions about how your health information is handled, or would like a copy of our Notice of Privacy Practices, contact us at Dustin@reachptatl.com.

We Never Sell Your Information

We do not sell your personal information. We never have, and we never will. We do not rent or trade your information. We do not share it with third parties for their own marketing. We do not build or share advertising profiles about you. The only sharing that happens is what is needed to run our business and serve you directly, and that is described in the next section.

Who We Share Information With

We work with a small number of trusted service providers to run our website, schedule appointments, and communicate with you. They only receive the information they need to do their job, and they are not permitted to use it for anything else. These currently include:

Our website platform, which hosts the site and processes form submissions: Wix
Our scheduling and practice management system, which handles appointment requests and booking: Jane App
Our email platform, which sends the messages you have signed up for: Mail Chimp
Our analytics tool, which helps us understand site usage: Google Analytics

Each of these providers has its own privacy policy that governs how it handles data. We may also share information if required by law, such as in response to a valid legal request, but this is rare and we limit it to what is required.

Your Consent to Hear From Us

We only contact you for marketing purposes when you have given us permission. If you sign up for our email list, or indicate on a form that you would like to hear from us, that is how you give consent. You can change your mind and withdraw it at any time, and doing so is always easy.

Email Communications

If you have opted in, you will receive updates and communications from us. Every marketing email includes an unsubscribe link at the bottom. Use it any time and we will remove you from our list promptly. If you would rather email us to be removed, that works too. Either way, we honor the request quickly.

Cookies and Tracking

Cookies are small text files stored on your device that help a website function and help us understand how visitors use our site. We use two kinds:

Strictly necessary cookies, which are required for the site to work properly
Analytics cookies, which help us see how the site is used so we can improve it

A cookie notice on our site lets you manage your preferences. You can also control cookies through your browser settings. Turning off certain cookies may affect how some parts of the site function.

What We Don't Do With Your Information

To be completely clear, here is what we never do. We do not sell your information. We do not rent or trade it. We do not share it with advertisers or data brokers. We do not build advertising profiles about you. We do not send your information to anyone except the service providers needed to run our business and serve you, as described above.

How Long We Keep Your Information

We keep your information on file for as long as we have a relationship with you, so we can respond to you and stay in touch if you have asked us to. We do not set an automatic deletion date, because our clients often reconnect with us over time.

If you would like us to remove your information, we will. There is no hurdle to clear. Just email us at Dustin@reachptatl.com, and we will take care of it.

Reaching Us Is Easy

We are easy to get in touch with, and we are always glad to make adjustments or remove your details when you ask. There is no process to fight through and no form to track down. Email us at Dustin@reachptatl.com and we will handle your request promptly.

Your Rights and Choices

You are in control of your information. At any time, you can:

Ask to see what information we hold about you
Ask us to correct anything that is inaccurate or out of date
Ask us to delete your information from our records
Opt out of marketing communications, any time
Ask us a question about how your information is handled

To do any of these, email us at Dustin@reachptatl.com. We will respond promptly and walk you through whatever you need. You will never be treated differently for exercising any of these choices.

Links to Other Websites

Our site may include links to other websites and tools we think you might find useful, such as our scheduling system or a social media page. Once you leave our site, we are not responsible for the privacy practices of those other sites. We encourage you to read their privacy policies before sharing any information with them.

Changes to This Policy

We may update this policy from time to time, for example if we add a new tool or change how we handle information. When we do, we will update the "Last Updated" date at the top of the page. If we make a significant change, we will do our best to let you know directly where we reasonably can. We recommend reviewing this page once a year, or any time you have a question.

Contact Us

If you have any questions about this policy or how your information is handled, we would genuinely like to hear from you. Reach us at:

REACH Physical Therapy

Dustin@reachptatl.com

reachptatl.com